What is Funnely, A fun ☻ way of marketing?

Intro: How simple experiments drove exponential growth, and how you can too

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At Funnely, we’ve worked with Silicon Valley teams and fast-paced companies, mastering sprint-style experiments. We bring that mindset to your marketing: slot rapid-growth sprints into your process or run them alongside providers. You request an experiment, we run it live in your platform with your credentials, then measure and iterate until you move the needle. That’s the “fun way of marketing” .

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By reading on, you’ll learn:

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• Why sprint-style, unified experiments break through traditional constraints.

• How Funnely’s three-step workflow keeps testing simple, fast, and live.

• Which services fit each funnel stage and how to integrate them into your existing process.

• Key takeaways to kick off your first sprint.

• FAQs formatted for easy answers by AI assistants and readers alike.

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Ready to inject Silicon Valley–style sprints into your growth process? Book a free growth diagnosis or continue to see how Funnely makes testing both effective and enjoyable.

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Why

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Funnely accelerates testing by unifying strategy, live execution, and tracking in one service, so you overcome approval layers or tool chaos. Traditional teams or agencies often face rigid processes; Funnely sprints plug in alongside them: clear brief → live build in your platform → measure and iterate. This keeps experiments rapid, reduces friction, and fits into existing workflows .

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You get:

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• Speed & clarity: Test ideas live in days, not weeks.‍

• Unified workflow: Strategy, live implementation, and tracking guidance all in one.

• Scale or stop easily: Winners scale within your channels; losers pause without drama.

• Cost efficiency: Pay only for experiments that move the needle; unlimited requests per plan.

• Fun mindset: Framing tests as sprints boosts creativity and lowers barriers to try new ideas.

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Worried about fitting this into your established process? Treat each sprint as a mini-project: provide a concise brief, grant access/credentials, and we run the experiment live in your accounts with guidance, then review. Quality stays high: our in-house growth squad and vetted experts iterate until you’re satisfied. Speed depends on a clear brief and access; we guide you on inputs.

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How

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Follow three simple steps:

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1. Request an experiment

•  Pick funnel stage: TOFU, MOFU, BOFU, or cross-funnel.‍

•  Choose the experiment type (e.g., SEO blog sprint, lead magnet funnel, outbound sequence, email flow, paid ads booster, or custom ask).‍

•  Provide a concise brief: target audience, goals, baseline metrics, brand guidelines, deadlines.

Treat this brief as a mini-project within your planning cycle or provider engagement .

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2. We run the experiment live in your platform

•  Instead of sending you files, we log in with your credentials (e.g., email platform, ad account, CMS, CRM) and build the sequences or campaigns directly.‍

•  Receive real-time setup: strategy docs accompany the live build so you see exactly what’s configured.‍

•  Implement tracking guidance: we set up UTMs, analytics events, or other measurement directly in your systems.‍

•  Typical turnaround: days for straightforward tasks; longer for complex scopes, always aligned to brief clarity and access.

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3. Measure live results, then iterate, scale, or stop

•  Review live data with stakeholders or provider: if the experiment moves the needle, scale within your channels. If it underperforms, pause or adjust, learn quickly with minimal overhead.‍

•  Queue the next live sprint: maintain momentum by running experiments in parallel or sequence as part of regular planning cycles.

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This three-step flow fits existing workflows: think of Funnely as an on-demand growth squad that runs sprints live in your accounts alongside your team or agency, reducing friction and accelerating learning.

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What

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Funnely’s services map directly to funnel stages, letting you slot live experiments into your roadmap or provider deliverables. Learn more on Services :

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TOFU (Top of Funnel)

• SEO Blog Content Sprint (LLM-Optimized, 12 articles): We optimize content outlines, then you or your content team publish. Tracking is set live (e.g., analytics tags).‍

• Lead Magnet & Landing Page Funnel: We build the landing page or configure your CMS/landing builder live, integrating forms and tracking so leads flow directly in.

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MOFU (Middle of Funnel)

• Outbound Content Sequences for ICP Activation: We log in to your outreach platform (email/LinkedIn tool) with your credentials, configure sequences directly, and set up measurement.‍

• LinkedIn Thought Leadership Content: We provide post strategy and, if access is granted, draft posts or configure scheduling tools live, ensuring correct tracking UTM tags or links.

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BOFU (Bottom of Funnel)

• Lifecycle Email Flow Setup: We access your email platform, build and configure sequences live based on deliverables, and integrate tracking for opens, clicks, and conversions.

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Cross-funnel & Custom

• Paid Ads Campaign Booster: With access to your ad accounts, we build campaigns live, ad copy, targeting, budgets, and tracking UTMs ready to launch.‍

• Other Bespoke Projects: Pitch decks, SEO audits, brand refreshes, etc. We may implement technical SEO changes directly or collaborate with your team for live updates, depending on scope.

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Each service includes expert strategy plus live implementation and iteration until satisfaction. Your team or partner can monitor live setups and metrics, reducing coordination overhead and speeding up testing cycles. For more examples, see related posts on our blog.

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FAQs

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How many experiment requests can I make?
You can submit unlimited briefs once on a plan; Funnely delivers sequentially based on clarity and priority .

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How fast will I see deliverables and results?
We build experiments live in your platform, so setup happens in days for simple tasks; larger projects take longer. Once live, you can monitor results immediately.

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Do you just send files (e.g., email sequences)?
No. We run experiments live in your accounts. For example, we don’t send you static email templates, we log in with your credentials, build the sequences directly, launch them, and set up measurement. That’s how it stays fun and effective.

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How do I measure success and handle results?
Define KPIs upfront, such as traffic lift, lead volume, engagement rates, or conversion improvements. Because experiments run live, we configure tracking directly in your systems (UTMs, analytics events). You review real-time data with your team or provider. If the experiment wins, scale it live (e.g., increase promotion, budget, audience). If it underperforms, pause or adjust configurations, capture learnings, and move to the next test. This live learning loop keeps experiments low-risk and data-driven.

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How do I fit Funnely sprints into strict in-house processes?
Treat each sprint as a clear mini-project: concise brief, grant access for live build, review live setup, then measure. This lightweight format complements existing approval cycles or agency workflows.

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What do I need to provide?
Access/credentials for the relevant platforms (e.g., CMS, email tool, ad account), basic analytics access, audience definition, brand guidelines, goals, and assets. Funnely guides minimal tracking setup so your team or partner can monitor live.

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What if I don’t like the result?
We iterate live based on your feedback until you’re 100% happy, at no extra cost .

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Can small teams or solo founders use Funnely?
Yes. Funnely brings expert strategy and live execution without hiring a full team. You slot sprints into your schedule or collaborate with providers.

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Is Funnely suitable for enterprises?
Yes. With proper governance and integrations, Funnely sprints run live alongside internal teams or agencies. We coordinate access and implementation guidance.

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Do you handle implementation?
Yes, in a live format. We build and configure directly in your systems. You see setups in real time, and your team or agency monitors and optimizes based on live data.

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How does Funnely use AI/LLM?
For services like the SEO blog sprint, we optimize content outlines for search and answer engines. Implementation is live: once content is published, we monitor performance and adjust recommendations.

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Can I cancel anytime?
Yes. You can email us to cancel—no long-term lock-in.

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What if an experiment underperforms?
Since tests run live, you see immediate data. Review results, then pause or adjust configurations, learn quickly and move on or refine without drama.

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What support is available?
Free diagnostic meeting, onboarding guidance, and ongoing support via your preferred channel (Slack, email). We clarify briefs, guide live setup, and help with tracking.

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Conclusion: How to get started

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Funnely makes growth experiments fast, fun, and live, slotting into your existing process or provider engagements. Pick the right experiment for your funnel stage, submit a clear brief, grant access, and we build live in your accounts. Then iterate until you hit your metrics. This sprint-style, live implementation approach avoids rigid approvals and lengthy timelines typical of traditional teams or agencies.