Funnely: LinkedIn Thought Leadership Content (Personal Brand)

Mofu

LinkedIn Thought Leadership Content (Personal Brand)

10 reviews

2000

USD

Next step

Elevate your founder and company profiles with a consistent stream of strategic thought leadership posts, designed to build trust, expand your network, and drive organic B2B leads.

What’s Included

This service delivers a full personal branding program on LinkedIn, including:

A customized content calendar of 8–10 posts per month

Brand-aligned post concepts and hooks tailored to your expertise

Professionally designed post graphics and carousels

Platform scheduling and community engagement guidelines

We manage every step, from ideation to publication and initial engagement, so you maintain an active, authoritative presence without extra effort.

Who It’s For

Founders and C-suite executives in B2B SaaS seeking greater visibility

Marketing leaders who want to amplify brand messaging through personal channels

Entrepreneurs building trust with prospects, investors, and partners

Professionals aiming to grow their network and inbound opportunities organically

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1. Strategy & Setup

We begin by defining your personal brand pillars, key messaging themes, and audience segments. Through interviews and competitor analysis, we identify your unique insights and points of view. We craft a monthly content calendar that balances educational posts, case studies, opinion pieces, and subtle calls-to-action. All plans are delivered in Google Sheets for your review, ensuring alignment with your voice and business objectives.

2. Production & Launch

Our team drafts engaging post copy that opens conversations, designs on-brand visuals or carousel slides, and schedules content. We optimize each post’s format, headlines, paragraphs, hashtags, and mentions, for maximum reach and algorithmic favor. We also provide guidance on comment responses and community engagement tactics to foster genuine connections.

3. Performance Review

After publishing, we track reach, profile views, engagement metrics, and inbound leads generated via UTM-tagged links. We compile data in a shared Google Sheet dashboard, highlighting high-performing topics, optimal posting times, and engagement patterns. At the end of the month, you receive a concise report with insights and recommendations to refine your content strategy for ongoing growth.

Tools & Access Needed

We will request access or permissions for:

LinkedIn – to schedule and publish posts on your behalf

Shield App or Hypefury – for post scheduling and analytics

Canva or Figma – to create and edit branded graphics

Google Drive/Sheets – for content planning and performance reporting

No additional platforms are required unless you have preferred alternatives.

Why This Works

Personal branding on LinkedIn drives organic B2B engagement by leveraging the authority of your founder and leadership voices. By applying strategic content principles, thought-provoking hooks, consistent posting cadence, and AI-friendly formatting, we ensure your posts are surfaced in feeds and AI-powered recommendations alike. Consistent visibility builds trust with prospects and amplifies your company’s credibility. Tracking reach and inbound leads via UTM parameters ties your personal content directly to pipeline outcomes, making your LinkedIn presence both influential and measurable.

FAQs

How often will you post on LinkedIn?

We publish 8–10 posts per month, with a mix of single-image updates, text posts, and carousel graphics to maintain engagement and variety.

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Can I provide post ideas or themes?

Absolutely. We welcome your input and will integrate your topic suggestions into the monthly calendar before finalizing.

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What metrics do you track?

We measure post reach, profile views, engagement rate (likes, comments, shares), and inbound leads via UTM-tagged links included in posts.

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Do I need to grant full access to my LinkedIn account?

We use approved scheduling tools (Shield App or Hypefury) that minimize direct access. You can revoke permissions at any time.

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Will this help me generate leads?

Yes, by building trust and authority through thought leadership, you’ll attract inbound inquiries, connection requests, and demo bookings from qualified prospects.

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What kind of post formats do you use?

We create a mix of educational text posts, data-driven insights, case study summaries, and carousel graphics to cater to different audience preferences.

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Can this service scale to additional executives?

Yes, we can replicate the program for other leaders on your team, ensuring each profile has a tailored strategy and consistent output.

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What happens if a post underperforms?

We analyze engagement data, adjust post timing, refine messaging, and test new formats to improve future performance. Continuous iteration is built into the process.

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Mofu

LinkedIn Thought Leadership Content (Personal Brand)

4.9

10 reviews

2000

USD

Next step

Our Clients

Say

Funnely challenged our business model, fueling sales growth and marking one of our best years in the first decade. It allowed us to test scalability, standardization, and measurability, shaping the trajectory of our business.

Mauricio Rios

CEO | Founder, YEAH

Funnely guided us in creating marketing and growth strategies, focusing on establishing a robust measurement model for acquisition, retention, engagement, and monetization through weekly experiments.

Cristian Peñaranda

CEO | Founder, Wallib

Funnely accompanied us in creating the business model, conducting product benchmarking, and defining pricing for our monetization strategy.

Carlos Palacio

Founder, RestoreAge

Funnely aided me in understanding the intricacies of my business model, guiding me towards an effective outbound strategy using Sales Navigator. The crafted deck has empowered me to reach clients and expand my active student base.

Vonnie Day

English Coach, Vonnie Day

Funnely unlocked our potential by highlighting the significance of social channels for our business model, particularly emphasizing valuable content. It gave us the strength to create compelling content and build a thriving community that grows every day.

Diego y Sara

Founders, Dosiel.

Embarking on our business journey, Funnely played a pivotal role in building our business model. Their marketing expertise guided us from inception to market launch, providing invaluable support.

Fabian Montealegre

Founder, xRLive

Funnely guided us in understanding marketing strategy, stages, and channels, leading us to a successful outbound strategy via Sales Navigator. This enabled us to connect with new clients and expand our market presence in the United States.

Santiago Jiménez

BD, Reach Goods

Funnely assisted us in crafting marketing and growth strategies, emphasizing the development of a measurement model for acquisition, retention, engagement, and monetization through weekly experiments.

Jurgen Farfán

Founder, Pitts

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